Friday, March 12, 2010

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Paul Brent to Teach Artists How to “Brand Yourself for Success in Art Licensing”

(Portland, Oregon) February 4, 2010 – On Wednesday, February 24, 2010, Paul Brent will conduct a teleseminar to help artists learn about how branding can help or hinder their art licensing business.

An artist, interior designer and print publisher, he began licensing his art in 1988. Bookmarks, bed linens and insulated barware were among his first licensed products. Since then he has gone on to work with many, many manufacturers and grown his licensing business to be the 94th largest in the world, according to License! Global Magazine's Top 100 Licensor List for 2008 and 2009.

In this hour-long teleseminar, Paul Brent will give artists a step-by-step method for analyzing and establishing their brand and keep it up to date. Artists will learn:

• What to expect from a successful branding strategy over the course of the next 30 days to one year.
• What the 9 most common pitfalls are in both a visual brand and a business brand – and how to avoid them.
• Key strategies of branding to help artists:
o create and maintain good artist / agent relationships
o protect their copyright
o keep their brand fresh in the market place
o and use their brand to attract attention in the media.
• How to commit to their brand strategy and take the first step.

“To have access to such an established and successful artist’s thoughts and strategies about branding, that you can take and apply to your business,” explains Tara Reed, the teleseminar facilitator, “is such an opportunity!”

Paul Brent will share his vast knowledge of building an art brand, with emphasis on art licensing. The cost of the call is only $57. Artists can get more information by visiting www.ArtLicensingInfo.com/branding.html

ABOUT ARTLICENSINGINFO.COM – ArtLicensingInfo.com is the go-to site for artists to learn about licensing their art. Founded by artist Tara Reed in 2008, the website now includes information from a growing list of industry experts. The website offers a wide range of no-cost and low-cost resources such as e-books (e.g. How to Get Started in Art Licensing and How to Find, Interact, and Work with Manufacturers Who License Art), teleseminars, coaching, The Art Licensing Info Monthly Ask Call Series (based on questions submitted by artists), a blog, newsletter, artist forum, Facebook page, YouTube channel and more.

 

 
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Industry News

Loloi to Debut Kate McRostie Line at Home Fashions Market

DALLAS–Loloi Rugs has teamed up with artist and licensor Kate McRostie for a line of accent rugs that will bow at next month’s New York Home Fashions Market.
02/25/2010

Mary Engelbreit to Answer Artist’s Questions About Art Licensing

(Portland, Oregon) February 11, 2010 – On Wednesday, March 17, 2010, art licensing industry trail-blazer, Mary Engelbreit, will spend an hour sharing her expertise with artists interested in learning more about how to license their art.
02/11/2010

Paul Brent to Teach Artists How to “Brand Yourself for Success in Art Licensing”

(Portland, Oregon) February 4, 2010 – On Wednesday, February 24, 2010, Paul Brent will conduct a teleseminar to help artists learn about how branding can help or hinder their art licensing business.

02/05/2010

New iPhone App for Artists Interested in Art Licensing

A technology first in the art licensing industry, a multimedia business center for artists is now available to anyone with an iPhone. Created by Artist Tara Reed, the Art Licensing Info iPhone App links artists to educational, motivational, industry and business resources. Released in January 2010, the free Art Licensing Info iPhone App may be downloaded at http://itunes.apple.com/us/app/art-lic-info/id349101247?mt=8.

01/21/2010



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SURTEX News

What's Coming Next - And Why? Industry Forecasters Will Tell All in Fast-Forward Trend Presentations at SURTEX

WHITE PLAINS, NY, March 1, 2010 - If you're wondering what's ahead, ask someone who knows how to see around the corner.

Trend spotters Barbara Richardson and Milou Ket have earned their reputations for being ahead of the curve in understanding what's next in designer visions, consumer yearnings and commercial products. The two industry insiders will be unveiling the look and feel of tomorrow in their trend presentations at SURTEX® 2010 in May.

03/01/2010

The Debut of The Licensing Gallery at NYIGF a Smashing Success

White Plains, NY, February 17, 2010 -- A double-digit increase in attendance at the Winter 2010 New York International Gift Fair® (NYIGF®), and healthy order writing reminded many of business activity not seen since early 2008. And the new Licensing Gallery @ NYIGF®, a new business-to-business resource connecting surface designers, artists and licensing agents with gift and home manufacturers, and a lead-in to SURTEX®, was a major beneficiary.
02/17/2010

Move Over Easel - Make Room for Business Tools: SURTEX Conference Mentors Will Deliver Tough-Minded Strategies to Help Artists Succeed in a Tough Economy

WHITE PLAINS, NY, January 28, 2010 -- Mind your business, artists. That's the message of the SURTEX® 2010 Conference Program, “The New Reality of Art Licensing and Sales: Strategies for Business Prosperity in a Tough Economy.”
01/28/2010

Tech & Biz are all the Buzz in SURTEX 2010's New ReSource Center, Bringing Together the Latest Tools for Professional Artists and Designers

WHITE PLAINS, NY, DECEMBER 17, 2009 -- Everything you ever wanted to know about running a cutting-edge design business, all in one place. That's what SURTEX® 2010 is offering designers and artists with this year's debut ReSource section.

“This dedicated exhibit area will feature the latest business and technology-related tools for the design field,” says Penny Sikalis, GLM vice president and show manager. “We're responding to the ongoing and growing need for professionals to stay on top of technology and to stay competitive in their businesses.”
12/17/2009

Take a Look: SURTEX Unveils Bold New Branding To Reflect Its Dynamic Leadership Role in the Trend-Setting Applied Art Industry

WHITE PLAINS, NY, DECEMBER 2, 2009 -- Fast forward to tomorrow: SURTEX® is already there. Look again. SURTEX is rolling out a new brand platform that heralds the upbeat future of the applied art industry. With the unveiling of a new logo, website and marketing campaign, SURTEX confirms its leadership role in the cutting-edge world of art and design licensing.
12/02/2009

Now Called designext, the SURTEX 2010 International Student Design Competition Sends Out Call for Entries

WHITE PLAINS, NY, November 18, 2009 – Where do beginners begin? What can newcomers do to prove themselves to industry professionals? How can art students move from the classroom to the real-world marketplace?
11/19/2009

New Licensing Gallery Extends SURTEX Opportunities and Exposure

WHITE PLAINS, N.Y., September 4, 2009 – “The Licensing Gallery @ NYIGF®,” a new business-to-business resource connecting surface designers, artists and licensing agents with gift and home manufacturers, will debut at the winter 2010 edition of the New York International Gift Fair® (NYIGF®).
09/04/2009



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On The Surface

Reporter's Wetted Finger Detects Change for the Better Blowing in the Wind

"The buzz is back in the industry," reports globe-trotting journalist Francesca Ash, back to her Total Licensing publisher duties in East Sussex, UK, after her seasonal whirl around the winter trade show circuit.
02/20/2010

Trend is to Quality, Color, Innovation

Ready for a new translation of the traditional Three R's?

The updated basics are now repairing, recycling, and rethinking - finding new ways of using known materials and products - says Milou Ket, the Amsterdam-based styling and design leader who will be a SURTEX speaker in May.
02/20/2010

Innovation, Say Top Prognosticators

"Innovation is where we're going in the next decade," believes Doty Horn, Director of Color and Design for Benjamin Moore.

Patricia Bouley, the well-known New York color consultant, couldn't agree more. "Designers are having to be innovative and fresh," she observes.
02/20/2010



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