The SURTEX 2010 Conference Program – "The NEW Reality of Art Licensing & Sales: Strategies for Business Prosperity in a Tough Economy" – will offer 11 sessions essential to professional development in the areas of art licensing, business, technology, marketing, trend and more.
A full conference program package is $700, and a half-program package of 5 sessions is $300. Individual sessions are $75 in advance and $85 onsite. A full conference program package includes a free badge, giving you access to the Show floor. Please note that Conference registration is separate from Show registration. Full and half conference packages are available only in advance of the Show. Once the Show has opened, individual session registrations will be accepted pending space availability.
All sessions will take place in Room 1A04/5, Level 1, of the Jacob K. Javits Convention Center.
Register Today!
Core Basics of Art Licensing: Part I
Sunday May 16, 9:00-10:30 am
This full coverage, core basics seminar will help participants enter the world of art licensing armed with essential details and vital information to get a business off the ground. Part I of this two-part program covers a wide range of critical topics, including assessing how and why to get into the business and the preliminary building blocks of art licensing. The program will address how to develop a ‘business blueprint’, contracts and copyright details, and the necessary steps to maximize chances for success in this highly competitive business.
Speakers:
Jeanette Smith Viv Eisner Renee Franck
President / All Art Licensing Artist and Owner / Viv Inc. Licensing Director
Penny Lane Publishing
Core Basics of Art Licensing: Part II
Sunday May 16, 11:30-1:00 pm
The second half of Core Basics takes you through the real ‘meat and potatoes’ of operations, as well as how to market yourself. Participants will learn how to find and work with an agent, how to work with licensees, the basics of promotion and PR, managing work flow, format and function. This program is a great refresher and will provide new insight for established licensed artists and manufacturers alike.
Speakers:
Suzanne Cruise - Owner & President / Jeannette Smith
Cruise Creative Services Inc. President /J’net Smith
How to Find, Interact & Work with Manufacturers who License Art
Sunday May 16, 2:00-3:00 pm
Whether you go it alone or have an agent, the most vital part of your business success revolves around the licensees you sign. With so many product categories and so many different requirements, you need to understand how to navigate the world of manufacturers. Presenters will provide keen ‘soup to nuts’ insight on how to maximize licensing relationships - from the artist, agent and manufacturer perspectives.
Speakers:
Tara Reed - Artist & Designer / Steve Harris - Founder / Susan January - Vice President
Tara Reed Design Inc. Harris-Sachs LLC of Product Management at Leanin' Tree
Interior Trends 2011-2012
Sunday May 16, 4:00 – 5:00 pm
World-renowned trend expert, Milou Ket, will take an in-depth look into emerging design themes for bedding, bath, ceramics & wallpaper – and will reveal materials, structure, design and form to inspire future product development. This is a trend presentation filled with outstanding imagery and commentary – not to be missed!
Speaker:
Milou Ket, Owner / Milou Ket
Styling & Design (The Netherlands)
Legal Workshop Part I – Contracts and More
Monday May 17, 8:00-9:30 am
Contracts – the most important part of the art licensing business for licensors and licensees! Legal professionals will share details on contract negotiation and core contract essentials. The second part of this must-attend seminar will be Q&A, allowing participants to hear responses to pre-submitted attendee questions about contracts and real life legal issues. This information is vital to your licensing success.
Speaker:
Jeanne Hamburg - Esquire /
Norris McLaughlin & Marcus, PA
Legal Workshop Part II - Protecting Your Artwork
Monday May 17, 10:30am-12:00 noon
Fearful that someone is going to knock-off your artwork after all the hard work you’ve done to establish your ‘look’? Want to understand the best ways to protect yourself and your company? From copyright essentials to trademark registration, one of the country’s leading legal experts on intellectual property law will walk participants through the vital steps necessary for legal protection. They will also address The Orphan Law, its current status, and what it means to everyone involved in art & design.
Speaker:
Joshua Kaufman – Esquire /
Venable LLP
Leveraging the Economy to Enhance your Business
Monday, May 17, 1:00-2:30 pm
Whether you are a licensing director, product manager, art director or licensor, you’ll want to attend this ‘survival guide’ seminar designed to help you weather economic uncertainty as well as grow your business despite today’s challenging business environment. Presenters will address the current retail landscape and what lies ahead. Where are the new opportunities coming from and what innovative partnerships and fresh approaches can help you when times are tough?
Speakers:
Warren Shoulberg - Editor and Janine Finkle - VP Market Intelligence /
Associate Publisher / HFN Magazine Design Research Reports, Inc.
Trend Presentation
Monday May 17, 3:30 – 4:30 pm
Color is a remarkable instrument that allows us to control, to some extent, the way in which we feel or perform within an area. It provides the designer with the capacity to make a statement, suggest direction, define boundaries and provide awareness. With this in mind, our seminar, ‘Colour Futures 2011.2012’, will delve into the insight and details behind the color vision we are anticipating in the upcoming years. Will colors be engaging and passionate or serene and sophisticated? In what direction will neutrals take us?
As we work and play our way from morning till midnight… we are oftentimes unaware of the elements in our surroundings that influence our feelings. The composition of light, sound, scent, texture and temperature that exist in every environment may have a subtle or profound effect upon us. We will touch on the principles that have inspired designers in their selection of color… and therefore gain a greater understanding of the thought process used in color styling specific structures. Emphasis will be placed on the psychological reasoning associated with particular colors and appropriate applications.
Join us for an informative look at color… it is a fascinating journey.
Speakers:
Barbara Richardson
Director of Color Marketing/
AkzoNobel, North America
Keynote Breakfast: Keeping your Art Fresh, Productive and Trend-Right
Tuesday May 18, 8:30-10:00 am
Point of View: Retailers Share their Thoughts
Tuesday May 18, 11:00-12:30 pm
Retailers are the gatekeepers. They determine what product is placed and how much of it gets into stores. How important is trend in determining their selection? What do they look for from manufacturers? How can an artist stand out and make an impression? Are brands really that important? Our panel of experts will discuss the current retail landscape and what art on product means to them.
Speaker:
Peter Giannetti - Editor-in-Chief /
HomeWorld Business
Using the Internet & Social Networking Media to Grow Your Business
Tuesday May 18, 1:30-3:00 pm
One of the keys to business success is to get the word out about your art, what you have to offer and how you can contribute to the success of your licensees. Facebook, Twitter, internet groups and more offer unique opportunities to communicate with others for leads, support, and shared insight. This seminar covers all aspects of social networking and discusses the most effective way to become internet savvy.
Speaker:
Daniel Shutzsmith