designext

2010 designext™ Call for Entries - NEW Deadline: March 10, 2010

SURTEX International Student Design Competition
 
SURTEX® is proud to present its 25th annual International Student Design Competition honoring outstanding art & design students for exceptional surface design work. Re-named and re-worked, the competition is now named “designext™” to bring the program and its winners into sharp focus for the art & design industry. After all, students will be the next design talent entering the workplace...
 
About SURTEX
As the only trade show dedicated to selling and licensing original art & design, SURTEX provides a valuable and exciting opportunity for artists, designers, agents and licensors to meet art buyers and licensees from around the world. The Show features an unparalleled and up-to-the-minute range of color, design and pattern trends while drawing professionals looking for unique, innovative artwork for every product category imaginable. SURTEX is held annually at the Jacob K. Javits Convention Center in New York City alongside the National Stationery Show® and the International Contemporary Furniture Fair® (ICFF®).
 
About designext
Since 1986, SURTEX has hosted an annual International Student Design Competition honoring outstanding art & design students for their exceptional surface design work. Students and their work get exposed to thousands of worldwide industry professionals – a terrific path for beginning a career. We invite you to participate in our 2010 competition, now entitled “designext”
 
2010 Challenge
This year we challenge students to create a collection (minimum of 6, maximum of 9) of original surface designs to be used in a residential interior in the year 2015. We encourage students to think ahead, think future trends -- 5 years down the road  –  to develop designs that will be used on fabrics, wall coverings, floor covering and various accessories of their choice within the interior setting.
 
We encourage students to be creative, inventive and dramatic as they develop their overall concept / theme and related surface designs. A successful entry will also demonstrate potential for viability in the marketplace, as well as excellent presentation skills.
 
Awards
Four winners will be selected, and will be given the unique opportunity to display their project at SURTEX 2010 (May 16- 18, 2010) in a designext “booth” setting. Winners will be given specific direction for their on-site presentation and will be required to create the materials for display.
 
In return, winners will:
 

• Receive mention in a special designext press release (going to several hundred trade and consumer press)
• Be featured in On The Surface newsletter
• Be included in various SURTEX promotional materials and the show’s website
• Be provided hotel room in New York City during SURTEX (5 nights)*
• Be given a daily monetary allowance (for meals, taxi) during the NYC visit
• Be included in numerous activities at SURTEX to network and gain exposure in the marketplace. Activities include: Opening Night Reception at a prestigious New York City venue, introduction to members of the press and key art & design professionals, admission to SURTEX Conference Program sessions, and more.
• Have their portfolio professionally critiqued 
• Have the opportunity to present their portfolio to SURTEX participants

Students’ on-site display, portfolio, overall presentation and the ability to maximize their participation at SURTEX will be reviewed by Show Management and judges during Show days. One student (of the four winners) will be selected to be honored Grand Prize, prior to the close of the Show.  This prize includes:
·        $1000 USD
·        Special mention on SURTEX website for one year
·        Recommendation letters to prospective employers
 
* Students must provide their own transportation to/from New York City. Two students will share a room, as designated by Show Management.
 
Eligibility
There is no cost to enter the SURTEX designext competition!  However, all entrants must be students in their 3rd or 4th year (junior or senior level) in a college/university, and be enrolled in a surface design-related curriculum. Submissions must adhere to the competition requirements in order to be considered.
 
Participating is Easy
1. Get creative, have fun and complete your project – keeping the jury and criteria in mind.
2. Double check that you have met all the competition requirements.
3. Go to www.surtex.com/designext ; Fill out the Official designext Entry Form, attach images and hit submit.  Entries MUST be received by March 10, 2010.
 
Requirements
The following requirements must be met to qualify the entry for judging. Each student must:
 

• Professionally present original artwork, demonstrating an understanding of surface design
• Be in his/her 3rd or 4th year (junior or senior level) in college/university
• One image should present the overall concept; other images should be the 6 surface designs and 3 additional surface designs are optional; images should each be sized approximately 480 pixels, only JPEG files accepted; each surface design must be labeled with its intended product application; do not write your name or the college/university name anywhere on the image.
• Submit a completed “Official Entry Form” along with your images.

Winning students must be able to travel to New York City to participate in SURTEX 2010.
 
Jury / Criteria
The jury consists of professionals involved in the design industry including members of the media, who will review entries based on the following criteria:
 

• Surface design development (i.e. hand-drawn and/or computer-generated)
• Creativity, style and use of color and pattern
• Potential for viability in the marketplace
• Presentation of overall concept and surface designs

At SURTEX, the judges will review each of the four winners’ booth presentation and portfolio in order to determine the Grand Prize winner.
 
Dates/Deadlines     

To Enter
Click on the Official Entry Form.
 
Good luck!