By Liz Crawford, VP Emerald Expositions/SURTEX Show Director
As we move towards what looks like a great SURTEX show, I want to make sure everyone knows all the cool things we are doing to enhance both artist- and attendee- engagement for the show.
First, and most exciting, we are offering an incentive for buyers to place orders at the show. One lucky buyer will win $5,000 through our mobile app competition held onsite. Exhibitors will be able to drive buyers to their booth through the app, and the buyer gets added to the contest to win!
Second, we will be launching our inaugural official SURTEX Show Tote Bag, sure to become a collectors’ item. Each year, we’ll ask exhibiting artists to show us their exclusive designs to be used on the Show Tote Bag, which will be handed out onsite to qualified buyers. This year, we have Design Works International to thank for their terrific design. You’ll be seeing it all over this year’s show! However, there is a limited quantity, so register to attend, and pick yours up on day one!
Meanwhile, of course, don’t forget to use our online tools to communicate directly with artists and buyers. It’s just one more reason we can say, no other show in the business offers the overall value that SURTEX does!