SURTEX 2016 Show Planner Gives Exhibitors the Opportunity to Promote Their Portfolio
Before, During and After the Event
Planner tool allows attendees to identify exhibitors,
book appointments and plan their show
San Juan Capistrano, CA—April 5, 2016—SURTEX®, the premier event for the selling and licensing of original art and design, slated to run May 15-17, 2017, at New York City’s Jacob K. Javits Convention Center, is bringing back its online Show Planner, giving exhibitors the opportunity to gain exposure to business prospects, attending manufactures, trade press and industry insiders, before, during and after the show.
Exhibitors are encouraged to use this powerful marketing tool to engage attendees prior to the show by posting samples of work, and providing contact information allowing manufacturers, retailers and media the opportunity to schedule appointments or ask questions about your portfolio prior to the event.
Exhibitors can also use the show planner to drive booth attendance and traffic during the event. By posting booth activities and booth giveaways, attendees can add events to their calendars so not to miss them.
Post event, content within the planner lives on, ensuring that attendees can easily reach back out for follow up meetings, discussions, marketing and licensing opportunities.
“Both exhibitors and attendees can use the online planner tool to ensure they have a successful, organized and productive show,” said Liz Crawford, Vice President and Group Show Director. “This helpful ‘one stop’ resource for previewing exhibitors and artwork, for planning your show strategy, scheduling appointments and identifying sessions to attend will help users maximize their time and money while at the show. This type of show planning tool provides both the attendee and exhibitor true value add.”
Registered attendees and exhibitors can access this powerful new online tool through the SURTEX website which also includes links to, Conference information and registration, Trend Theatre schedule, registration, travel and hotel discounts and more. Artists looking to exhibit at SURTEX should contact John Erich, SURTEX Sales Manager at 914.421.3286 or via email at firstname.lastname@example.org. Registration to attend SURTEX May 15-17, 2016 is now open. Click here to access online registration.
About SURTEX SURTEX is the annual tradeshow for the surface design industry, bringing together owners and creators of surface design (artists/designers/studios/agents/brands/licensors) with manufacturers, retailers and marketers utilizing surface design for product development needs. Since 1986, SURTEX has been the single event and global resource offering the full scope of art selling and licensing under one roof. The 2016 edition, slated for May 15-17, will connect some 300 exhibitors featuring the work of over 1,200 artists and designers from around the world, with over 6,000 attendees. For information and registration, visit www.surtex.com.
SURTEX is owned and operated by Emerald Expositions, a leading operator of large business-to-business trade shows in the United States, producing more than 50 trade shows and over 100 face-to-face events in total, including conferences, summits and other events. Emerald Expositions connects more than 335,000 sellers and buyers each year and operates within the U.S. in 10 end markets (Gift, Home, General Merchandise and Manufacturing; Sports & Apparel; Design; Jewelry, Luxury & Antiques; E-Commerce; Creative Services; Licensing; Healthcare; Military; and Food).
Director of PR
Director of Marketing