SURTEX® Announces 2016 Conference Program Schedule - Surtex

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SURTEX® Announces 2016 Conference Program Schedule

SURTEX® Announces 2016 Conference Program Schedule

Design and licensing experts will address best business practices over the three day event

San Juan Capistrano—CA—March 17, 2016—SURTEX®, North America’s premier exposition and conference for the selling and licensing of original art and design, announced itscomprehensive conference program slated for the upcoming 30th annual edition of  the event. SURTEX will run May 15-17, 2016, at New York City’s Jacob K. Javits Convention Center.

The show will feature three days of programming in three distinct educational tracks: Essentials; Advanced Strategies; and Business Enhancements, providing attendees with the opportunity to sharpen their skills and learn new ideas that will enhance their businesses.  As part of the seminar series, design and licensing experts will address best business practices in a wide variety of categories, such as licensing, monetizing art and trend-spotting.

“The opportunity to attend an event where you can enhance your business with creative new designs, but also have the chance to sharpen your skills or learn something new, makes that show a success, and worthy of attending in my view,” said Liz Crawford, Vice President and Group Show Director. “To ensure that SURTEX is that event, the robust conference program we have developed is designed specifically to help share business strategies, learn best practices, and identify design intelligence and trend forecasting. This wide-ranging series will provide takeaways that can be immediately implemented into your daily business practices.”

Session times, dates, topics and speakers are highlighted below. For complete schedule details, visit the Conference Schedule on the SURTEX website.

Sunday, May 15 Track:  Essentials  
Time Topic Speaker
8:30 am -10:00 am Monetizing Your Art Part I Starting Out- Licensing and Sales Suzanne Cruise
Debbie Taylor Kerman
Larry Hersberger
11:00 am -12:30 pm Monetizing Your Art Part II Strategies for Marketing, Promotion and Publicity Jan Draheim
Mary Sher
Jodi Pedri
1:30 pm -3:00 pm How to Locate, Evaluate and Work with an Agent Paul Wheeler
Gary Levine
3:30 pm -5:00 pm Essential Contracts and Agreements Joshua Kaufman
Monday, May 16 Track: Advanced Strategies
Time Topic Speaker
8:30 am -10:00 am Manufacturer Roundtable Home Décor, Home Fashions, Tabletop and Textiles Suzy Bramlett
Christopher Mooney
Linda O’donnell
Marc Schwartz
11:00 am -12:30 pm Manufacturer Roundtable Gift, Paper, Puzzles and More Susan January
Laura Duellman
Lisa Kluthe
1:30 pm -3:00 pm Copyrights and Protecting Your Art Jeanne Hamburg
3:30 pm -5:00 pm What Licensees Really Look for… A View from Inside the Art Director’s Mind Julie Ager
Nicole Tamarin
Mary Topinko
Anne Brown
Tuesday, May 17 Track: Business Enhancements
Time Topic Speaker
8:30 am -10:00 am New Age of Art Marketing: Website, Blogging, Social Media and More… Jasmine Sandler
11:00 am -12:30 pm The Artist ‘Life Cycle’: From New Business to Established Operation Mary Beth Freet
Andie Hanna
Sarah McAnerny
1:30 pm -3:00 pm Trends: What Everyone Wants to Know and Is Eager to Ask… Mark Woodman
Emma Schonenberg
Patti Carpenter
Renee Jacobs


Registration for the full Conference program is $800 through March 23 for early bird pricing, $890 from March 24 through May 15, and $1,000 onsite at the show.  Pricing for individual sessions is $90 in advance and $100 per session onsite at the show.  The Full Conference program purchase includes a show badge, Participants in the Conference are also invited to attend SURTEX cocktail hour on the evening of Monday, May 16. 2016.

For more information about attending and to register online, visit Artists interested in exhibiting at SURTEX can contact John Erich, Sales Manager, to discuss exhibiting options at


SURTEX is the annual tradeshow for the surface design industry, bringing together owners and creators of surface design (artists/designers/studios/agents/brands/licensors) with manufacturers, retailers and marketers utilizing surface design for product development needs.  Since 1986, SURTEX has been the single event and global resource offering the full scope of art selling and licensing under one roof.  The show, slated for May 15-17, 2016, will connect some 225 exhibitors featuring the work of over 1,000 artists and designers from around the world, with more than 2,500 attendees.  For information and registration, visit

Media Contacts:
Kate Blom-Lowery
Director of Public Relations

Nikki Puckett
Director of Marketing
(949) 226-5750